About NEW ERA
Our History
NEW ERA was founded with the purpose of transforming the medical experience in Brazil through the manufacture of high-tech medical equipment. More than just providing devices, we believe that consistent and safe clinical results are only possible when technology and training work together.
Our origin
NEW ERA is the brand born from the expertise of HTC Hospital Services, a consolidated company in the maintenance and technical support segment.
With this solid foundation, we expanded our operations to include the development and manufacture of medical equipment, maintaining our commitment to quality, innovation, and reliability.
Brand Purpose
Our unique advantage lies in offering not only equipment, but also knowledge. Every NEW ERA client receives comprehensive training—both theoretical and practical.
Finally, we issue a NEW ERA certification that ensures the correct use of technology and excellence in patient care.
Mission
Offering "Technology at the service of life", thus contributing to the best results, with certified and extensively tested protocols.
Vision
To be recognized as the leading Brazilian brand of medical equipment, a reference in technological innovation and medical training.
Valores
We value clinical excellence, innovation, user training, trust, responsibility and commitment to results, ensuring cutting-edge technology and comprehensive support for doctors and patients.